Yeah, Mattel Actually Is Making an attempt to Make a View-Grasp Film

It’s no secret that Mattel laughed all the best way to the financial institution final 12 months due to the humongous box office success of director Greta Gerwig and actor Margot Robbie’s Barbie film. Whereas a few of its success could possibly be credited to the cinematic phenomenon often called Barbenheimer, Mattel—like every self-respecting firm that sees no ceiling to the potential monetary success of repeating a previous thought—was quickly again at work making an attempt to determine which toy to show right into a film subsequent. Lo and behold, the bigwigs have lastly arrived at their reply: the View-Grasp. No, we’re not kidding.

In accordance with Variety, Mattel is formally engaged on a live-action movie about its Nineteen Forties-era 3D stereoscopic toy in collaboration with Sony Photos and Escape Artists (the parents behind The Equalizer 3 and Mattel’s long-delayed live-action Masters of the Universe Amazon movie). This subsequent sentence would usually be the place had been we’d write about noteworthy administrators, writers, and actors tasked with respiration life into this costly commercial of a movie, however there’s are none as of time of publication. It’s simply View-Grasp. Identical because it ever was.

Be that as it could, the View-Grasp film’s present lack of engaging names hooked up to it hasn’t hampered Mattel Movies president Robbie Brenner and Escape Artist producer Todd Black’s pleasure.

“View-Grasp has impressed generations to embark on boundless adventures, providing a treasure trove of storytelling potentialities for this movie,” Brenner stated. “We’re thrilled to work with Sony Photos Leisure and Escape Artists’ Todd Black to deliver this Mattel franchise to life. Their artistic and filmmaking experience units the stage to introduce a contemporary tackle this beloved toy to audiences all over the place.”

“View-Grasp has lengthy been a window to the wonders of the world, sparking creativeness in children and adults alike,” Black echoed. “Teaming up with Robbie Brenner and Mattel Movies provides us the possibility to honor that legacy whereas creating a wholly new journey for at present’s viewers. We are able to’t wait to deliver this treasured toy’s sense of exploration to the large display screen.”

Whereas the View-Grasp film isn’t probably the most engaging title to announce forward of New York Comedian Con, Mattel does have other projects down the pipeline which can be extra thrilling and have names hooked up to them. Key amongst them embrace a Hot Wheels movie with director J.J. Abrams hooked up; a live-action Barney movie starring Nope and Get Out‘s Daniel Kaluuya; a Rock ‘Em Sock ‘Em Robots movie with Vin Diesel; and an Uno-inspired “action heist movie” involving rapper Lil Yachty.

For Mattel’s sake, right here’s hoping any mixture of those disparate initiatives herald beaucoup bucks like Barbie did. Who do you suppose ought to star within the View-Grasp film?

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